Janashakthi Finance and Toyota Lanka launch strategic vehicle leasing partnership
In a landmark collaboration set to reshape vehicle ownership in Sri Lanka, Janashakthi Finance PLC, formerly known as Orient Finance PLC, a subsidiary of JXG (Janashakthi Group) and Toyota Lanka (Pvt) Ltd have entered a strategic partnership through the signing of a Memorandum of Understanding (MoU) on 18th September 2025. This alliance brings together the financial strength and customer-centric expertise of Janashakthi Finance with the automotive excellence of Toyota Lanka to provide an innovative and flexible leasing solution for a wide range of customers.
At the core of this partnership is a joint lease promotion designed to offer tailored financial solutions for all registered and unregistered vehicles imported, purchased and sold by Toyota Lanka. Whether it’s a brand-new model or a pre-owned vehicle, customers can now access affordable, accessible and seamless leasing options that align with their financial goals and lifestyle needs.
The collaboration responds directly to the increasing demand for more practical and flexible vehicle financing solutions in Sri Lanka. By combining Toyota Lanka’s market leadership in the automotive sector with Janashakthi Finance’s trusted 44-year legacy in financial services, the partnership promises to deliver unmatched convenience, reliability, and customer value.
Sithambaram Sri Ganendran, Acting Chief Executive Officer of Janashakthi Finance PLC, shared his views on the partnership, “This strategic partnership with Toyota Lanka is a key milestone in our continued mission to drive financial inclusion and provide customer-first solutions that empower livelihoods. By leveraging our leasing expertise alongside Toyota Lanka’s strong product offering, we are able to offer customers a simpler, faster and smarter path to vehicle ownership.”
The MoU outlines a broader collaborative framework to enhance customer engagement and service delivery. Janashakthi Finance will provide comprehensive training to Toyota Lanka’s sales staff to ensure they are well-equipped to guide customers through available leasing options. In turn, Toyota Lanka will actively refer customers seeking financing to Janashakthi Finance, creating a fully integrated customer journey from showroom to on-road experience.
Both brands are also committed to ensuring equal marketing visibility, with co-branded campaigns across social media, in-store promotions, and advertising platforms, maximizing awareness of the joint lease promotion. These efforts aim to elevate the visibility of the offering while reinforcing the positioning of both organizations as forward-thinking, customer-centric industry leaders.
Manohara Atukorala, Managing Director/Chief Executive Officer of Toyota Lanka, also commented, “At Toyota Lanka, we are committed to enriching lives through sustainable mobility. Our partnership with Janashakthi Finance strengthens this mission by enabling more customers to experience the quality and reliability of Toyota vehicles with greater ease. Together, we strive to advance our shared vision of promoting safer, smarter and more accessible mobility for all Sri Lankans.”
This collaboration offers significant strategic benefits for both parties, from enhanced brand positioning and market reach to deeper customer relationships and long-term business growth. Most importantly, it provides customers with the tools and confidence to access high-quality vehicles through financial solutions that are both transparent and trustworthy.
More than a financial offering, this partnership represents a shared vision for mobility, inclusion and innovation. It’s a step forward in making vehicle ownership more attainable across the country, and a reflection of the commitment both Janashakthi Finance and Toyota Lanka share in serving Sri Lankans with excellence.
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